Liberte
Management of internal waste | Sustainable transportation | Eco-packaging | Energy efficiency
 

Ecological design of our consumer packaging

 
Evolution of an environmental approach toward our packaging 2007-2009
 
 

2007

Before 2007, traditional criteria focused on recycling and the recyclability of materials used. In 2007, an eco-design vision was adopted (based on material lifecycles).
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2008

Research into new alternatives → launch of yogurt as a children’s drink in a more ecological packaging (tetra pack). Reduction in packaging weight for some of our products.

 

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2009

Analysis of the impact on consumers of more ecological packaging. Close collaboration with consumers and suppliers in researching new and more sustainable alternatives in our packaging.

 
 
2007-2009 Working Methods
 

Strategic partnerships with our stakeholders:

  • Container suppliers
  • Institutions specializing in eco-design
  • Round table on design of new Liberté packaging
  • Collaboration with consumers in the perception of Liberté ecological packaging.
  • Educational interaction with consumers on ecological packaging and ideas related to packaging end-of-life
    (recycling, recovery, etc.)